Business 20development Projects

Google Ads Specialist – Local Training Centre Campaigns (UK)

Job Description I run a UK training company and already have an active Google Ads account. Historically we’ve focused on onsite training at client venues. I now want to add and optimise campaigns targeting individuals and small groups attending our training centre (local radius, city-based). This is not a beginner task. I need someone who understands: Local intent Service-area vs location-based targeting Lead quality vs volume Cost control in competitive local markets What I Need Help With Review of existing Google Ads account Structuring location-specific campaigns (training centre attendance) Keyword strategy for individuals / small groups Radius and geo-targeting setup Ad copy that clearly differentiates: “Attend our training centre” vs “We come to you” Conversion tracking review (forms / calls / bookings) Clear recommendations, not guesswork Account Details UK-based account Search campaigns only (no Display, no Performance Max unless justified) Modest but scalable budget Real business with real customers (not dropshipping nonsense) Who I’m Looking For You must: Have proven Google Ads experience with local services Be comfortable working with existing accounts Explain why you’re doing something, not just do it Be practical, commercial, and straight-talking If your approach is “let’s test everything and see”, don’t apply. You must be based in the UK Nice to Have (but not essential) Experience with training, education, healthcare, or compliance services Landing page optimisation input (copy/layout advice) How to Apply Send a short proposal covering: Your Google Ads experience (years + sectors) One example of a local campaign you’ve worked on How you would approach training-centre vs onsite targeting Your hourly rate or fixed-price preference Generic proposals will be ignored.

Conversion Rate Optimisation Specialist

Senior CRO / A/B Testing Consultant – Ad-Hoc Strategic & Hands-On We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for an experienced CRO / A/B testing consultant to work with us on an ongoing, ad-hoc basis to properly design, run, and analyse meaningful A/B tests. This role is hands-on and strategic. We already have in-house designers and copywriters — your role is to decide what to test, how to test it, and how to interpret results. What We Need Support With: - Monthly CRO / A/B testing strategy sessions - Identifying high-impact tests based on data, not opinions - Designing and administering A/B tests end-to-end - Advising on test prioritisation and sequencing Ensuring tests are: - Statistically valid - Properly isolated - Commercially meaningful - Analysing results and providing clear next actions Tools & Platforms: Experience with Crazy Egg, VWO, Optimizely, Google Optimize (or equivalents) preferred Happy to use or recommend the tool you believe is best Comfortable working alongside internal teams What This Role Is Not: - Not UI design or copywriting - Not “button colour” testing for the sake of it - Not heatmaps without hypotheses - Not vanity CRO reports Required Experience: - Proven experience running A/B tests on high-volume lead gen sites Strong understanding of: - Statistical significance - Sample size requirements - Test duration vs traffic volume - Experience working with PPC-driven traffic - Able to link CRO outcomes to conversion rate, CPA, and volume - Comfortable challenging internal assumptions where needed Experience in legal / financial / regulated sectors is highly desirable. Engagement Details: - Ad-hoc consultancy - Monthly strategy calls - Project-based A/B test execution Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. How do you decide what is worth A/B testing on a high-volume lead generation page? 2. Please describe one real A/B test you’ve run that had a meaningful commercial impact. What was the hypothesis, what changed, and what was the outcome? 3. What are the most common mistakes you see businesses make with A/B testing? 4. How do you determine sample size and test duration before calling a result? Important We are looking for someone who: Thinks in hypotheses and evidence Understands PPC-driven user intent Is comfortable saying “this is not worth testing” Focuses on commercial impact, not just conversion rate uplift If that sounds like you, we’d like to hear from you.

Law firm looking for help with digital marketing and design

We are a boutique law firm specialising in business sales and acquisitions. We're seeking a skilled professional to enhance our digital marketing and design efforts. This long-term collaboration will encompass a variety of tasks, including managing AdWords campaigns, optimising SEO, executing email marketing strategies, and overseeing social media initiatives. Additionally, the role requires creative design work, such as producing engaging videos and images for advertisements, refining our website, and crafting impactful slides for corporate presentations. We welcome innovative ideas that can elevate our online presence and client engagement. Experience in the legal industry is essential. When applying for this project, please include some examples of your design work along with some information on your pricing. Any applications without this information will not be reviewed. Thanks!

Social Media Manager – Clinic Brands 3 Brands

We operate three clinic brands, each with its own positioning and separate social media channels: Danugur – skincare, aesthetics and wellbeing for men and women MAEN – men-specific aesthetics, skincare and wellbeing Dermatology Brand (name TBC) – medical-led dermatology services We are an early-stage business and are currently phasing out inconsistent support, looking for a hands-on social media specialist to help build and manage our online presence in a structured, phased and commercially sensible way. This role is ideal for someone experienced but comfortable working with startup budgets, building momentum before scaling activity. Scope of Work Manage separate social media accounts for all three brands Content planning and scheduling (posts, reels, stories) Drive consistent online presence and engagement Paid social advertising (primarily Meta: Instagram & Facebook) Audience targeting aligned to clinic services and locations Coordinate messaging across brands while maintaining distinct tone Basic performance reporting and insights Platforms (Priority Order) Instagram – primary platform for all brands Facebook – secondary (local reach, paid ads) TikTok – desirable, particularly for MAEN and education-led content What We’re Looking For Experience managing clinic, beauty, aesthetics, wellness or medical-adjacent brands Comfortable running paid social campaigns, not just organic posting Strong understanding of brand tone differences (men-specific vs inclusive vs clinical) Clear pricing, realistic deliverables and good communication A test-and-learn mindset suited to startups Important Note This is a startup engagement with controlled budgets. We are not seeking agency pricing or long-term retainers at this stage. Please include: Relevant examples of similar work Platforms you specialise in Your proposed working model (monthly or hourly)

Social Media Manager – Clinic Brands (Startup, Separate Accounts

We operate two clinic brands in London, each with separate positioning and social media channels: Danugur – skincare, aesthetics, wellbeing for men and women MAEN – men-specific aesthetics, skincare and wellbeing Dermatology Clinic- Name TBC We are an early-stage business and are currently phasing out ad-hoc support, looking for a hands-on social media specialist who can help build consistent online presence, engagement and paid social activity in a measured, commercially sensible way. This role is suited to someone experienced but comfortable working with startup budgets, testing what works before scaling. Scope of Work Manage separate social accounts for Danugur and MAEN Dermatology (Name TBC) Content planning and scheduling (posts, reels, stories) Drive engagement, visibility and brand awareness Paid social advertising (Meta ads: Instagram & Facebook) Audience targeting aligned to clinic services and locations Light reporting on performance and engagement Platforms (Priority) Instagram (primary) Facebook (secondary / ads & local reach) TikTok (optional but desirable, especially for MAEN) What We’re Looking For Proven experience managing clinic, beauty, aesthetics or wellness brands Comfortable running paid social ads, not just posting content Ability to adapt tone for men-specific vs inclusive brands Clear pricing and realistic expectations Startup mindset: test, refine, improve Important Note This is a startup engagement with controlled budgets. We are not looking for agency pricing or long-term retainers at this stage. Please include: Relevant examples Platforms you specialise in Your proposed working model (monthly / hourly) Experience with regulated or aesthetics-adjacent brands is strongly preferred.

SEO / SEM Manager

We are looking for an experienced freelance SEO / SEM specialist to help improve our online visibility, grow qualified traffic, and drive conversions through organic and paid search. This is a freelance, remote role with flexible hours and ongoing work based on performance. Responsibilities Plan and execute SEO strategies to improve organic rankings and traffic Conduct keyword research and search intent analysis Perform on-page SEO (content optimization, meta data, internal linking, technical recommendations) Identify and fix technical SEO issues (site structure, indexing, page speed, Core Web Vitals, etc.) Manage and optimize paid search campaigns (Google Ads / Bing Ads) Build and optimize SEM campaigns (keywords, ad copy, extensions, bidding strategies) Monitor performance and continuously optimize for ROI and conversions Track results using tools such as Google Analytics, Google Search Console and ad platforms Provide clear monthly reports and actionable recommendations Requirements Proven experience as an SEO and SEM specialist (freelance or agency experience preferred) Strong understanding of technical, on-page and content-driven SEO Hands-on experience managing Google Ads campaigns Ability to conduct keyword research and competitive analysis Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog or similar Strong analytical skills and a data-driven mindset Good communication skills and ability to explain results clearly to non-technical stakeholders Nice to have Experience with conversion rate optimization (CRO) Experience working with international or multi-language websites Experience in our industry (optional) KPIs / Success metrics Growth in organic traffic and keyword rankings Improvements in conversion rates and lead/sales volume Cost-per-click and return on ad spend (for SEM) Overall contribution to business goals Engagement Freelance / contract basis Remote Ongoing work for the right candidate How to apply Please include: A short introduction Relevant case studies or examples of past SEO / SEM results Your availability and preferred hourly or project rate

Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)

Google ads for lead Generation

Hi All, I run a domestic cleaning business based in Essex. I’m looking for an experienced Google Ads freelancer who can review and optimise my account for efficient, high-quality lead generation. I would appreciate professional guidance on the best campaign structure, keyword strategy, conversion tracking, and ongoing optimisation, ensuring spend is focused on high-intent searches and wasted budget is minimised. The goal is a lean, well-managed Search campaign that reliably generates local leads and can be scaled once performance is proven. Here are some of the problems I was facing before; Campaign structure was unfocused, with broad and low-intent keywords mixed in with high-intent local searches. Search terms and negative keywords were not properly managed, causing wasted spend on irrelevant traffic (jobs, commercial cleaning, general research). Too much budget was allocated to non-Search / cross-network traffic, while core Search campaigns had low impression share. Conversion tracking was unclear or unreliable, making optimisation decisions questionable. No leads was really being generated and my daily spend was £20 per day. I currently rank number 1&2 on google organically across my service area.

opportunity

Hotel Partnership Lead List Builder

Hi! I’m looking for a detail-oriented researcher to build a clean, accurate contact list for London boutique hotels (3–5 star) for partnership outreach. Important: This is NOT scraping. I only want publicly available contact details that are clearly listed on official websites or reputable business listings. Scope Build a list of 300 London boutique hotels (3–5★). For each hotel, collect: Hotel name Area / neighborhood Website URL Best public contact method (priority order): Partnerships / Sales / Groups email Reservations / Front desk email If no email: contact form URL Source URL where the email/contact info is shown Notes (optional): “email hidden”, “contact form only”, “group sales available”, etc. Deliverable CSV or Google Sheet with columns: Hotel | Area | Star Rating (if available) | Website | Email | Contact Form | Source URL | Notes Quality rules Every email must have a source link. No guessing, no “info@” if it’s not shown publicly. Deduplicate entries, consistent formatting, and double-check spelling. Bonus (nice to have) Add decision-maker contacts if publicly listed (Sales Manager / Events / Partnerships). Tag hotels by type (boutique, design, luxury, townhouse, etc.). To apply, please include A short note on how you’ll find/verify contacts. 3 sample rows in the exact spreadsheet format. Your estimated timeline and total price for 300 entries. Thanks!

SEO & Organic Growth – Outcome-Led / Performance-Incentivised

Hi, We’re looking for an experienced SEO / organic growth specialist to improve real search visibility and inbound enquiries for an established events and catering business operating across multiple UK locations. This is not a social media role and not paid social advertising. Those channels are already covered. This role is focused on: - Organic search visibility - Google search performance - High-intent service + location keywords - Commercial outcomes (leads, enquiries, bookings) If your work is primarily reports, dashboards, or “ongoing optimisation” without tangible results, this won’t be a fit. Scope of work You would be responsible for: - Keyword research focused on high-intent service and location searches - Defining a clear keyword set and baseline rankings - On-page SEO improvements (service pages, location pages, structure) - Technical SEO fixes (crawlability, internal linking, sitemap, errors) - Authority building / link acquisition (clean, legitimate methods only) - Supporting content only where it directly contributes to rankings - Tracking rankings, visibility, and lead impact We’re interested in movement, not noise. How payment works (important) We are happy to pay upfront, but we require skin in the game. The structure will be: - An agreed base fee (slightly reduced) - Performance bonuses paid on top when agreed targets are achieved Targets will be defined upfront and may include: - Moving agreed keywords from outside the top 30 into the top 20 - Top 20 into top 10 - Top 10 into top 3 - Rankings sustained for an agreed period (e.g. 30 days) Bonuses are paid once targets are hit and verified via agreed tools (e.g. Google Search Console or rank tracking software). If you’re confident in your ability to rank sites, this structure should work in your favour. What we need from you Please include: 1. Examples of sites you’ve ranked (ideally service-based or local SEO) 2. Your actual approach for the first 30 / 60 / 90 days 3. How you measure success (no vanity metrics) 4. Confirmation you’re comfortable working with clear targets and performance incentives Generic proposals will be ignored. Ideal fit - Proven SEO experience (delivery, not theory) - Comfortable being measured on outcomes - Clear communicator - No black-hat or spam tactics - Strong understanding of commercial intent We’re not looking for a long-term retainer based purely on activity. We’re looking for someone who wants to win alongside us. If that sounds like you, get in touch. James

SaaS SEO Traffic Growth

We are engaged by a SaaS platform that sells exclusively to businesses and I’m looking to ramp up non-paid acquisition by strengthening SEO. Our client has recently launched an AI tool in competing with tools like Jasper and write sonic. Please visit https://vyndow.com/vyndow-seo.html to know how this tool operates and its benefits. You can sign in for free and use it. The immediate objective is clear: drive a measurable lift in organic traffic. To get there, we need someone who can own keyword research, on-page optimisation, technical clean-up and the content angle that ties it all together. Expect to work with data from Google Analytics, Search Console, Ahrefs/SEMrush and a screaming-frog style crawler so we have a shared, numbers-driven roadmap. The focus keywords would be around AI writing, AI SEO, blog generation, content writting etc. Deliverables I’m expecting • A prioritised keyword universe mapped to buyer intent and funnel stage • Page-level on-page recommendations (titles, meta, internal links, copy tweaks) for the core site sections • A concise technical audit highlighting indexation issues, speed problems, schema opportunities and anything else blocking growth • Content briefs or outlines that show how to capture additional opportunity keywords Success will be tracked against traffic uplift, crawl health and ranking movement for the agreed keyword set. If you’re comfortable digging deep into SaaS-specific SERPs and can communicate findings in plain English, we should be a great fit. The primary objective is to drive organic traffic from SEO executives, SEO agencies, Content Agencies and others who are likely to be searching for AI tools for SEO and Content. These are the primary keywords we are looking for.

PPC Consultancy (On-Going) - Senior PPC Consultant

Senior PPC Consultant – Ad-Hoc Strategic Support (Google & Microsoft Ads) We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for a senior, independent PPC consultant to work with us on an ad-hoc consultancy basis. This is not a daily campaign management role. Most execution will be handled in-house. What We Need Support With: - Reviewing existing Google Ads & Microsoft Ads campaigns - Diagnosing performance issues following restructures - Providing clear, prioritised recommendations for us to implement - Monthly / quarterly strategic reviews Project-based work such as: - Offline conversion tracking (CRM → Ads) - Transitioning to value-based bidding / ROAS strategies - Measurement & attribution diagnostics - Assisting with Google Ads policy or suspension issues where required What We Are Not Looking For: - Junior or mid-level PPC freelancers - “Best practice” advice without commercial context - Daily bid / keyword management - Generic audits or automated reports Required Experience: - 7+ years hands-on PPC experience - Deep expertise in Google Ads Search Experience working with: - CPA-constrained accounts - High-volume lead generation - Offline conversion tracking - Value-based bidding strategies - Comfortable challenging Google recommendations when needed Engagement Details: - Ad-hoc consultancy - Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. We need to increase lead volume without increasing CPA. What practical levers would you explore first, and why? 2. Please describe one real example where you successfully: Increased volume while holding CPA stable OR Recovered volume after a restructure caused performance decline (Brief context + what you actually changed.) 3. In your experience, what commonly goes wrong when accounts are restructured “according to best practices”? 4. What is your approach to introducing offline conversions without destabilising performance? Important We are looking for someone who: Thinks commercially, not just technically Is comfortable being challenged — and pushing back Can explain why something should or should not be done If this sounds like you, we’d like to hear from you.